A network of community centers randomly assigns \(2{,}000\) registered volunteers to receive one of two event reminders. Of the \(1{,}000\) volunteers sent a personalized reminder, \(610\) attend. Of the \(1{,}000\) sent a standard reminder, \(560\) attend. Assume one person's attendance does not affect another's. At \(\alpha=0.05\), test whether the reminders lead to different attendance proportions. Check the conditions, find the pooled z-score and two-sided p-value, and state what the result does and does not tell the centers about using personalized reminders. Round the z-score and p-value to four decimal places.
Hints
- The question asks whether the reminders differ, without choosing a direction first. What does that mean for the alternative and p-value?
- Random assignment and random sampling are different study designs. Decide which conditions apply here.
- Under equality, the two groups' attendance rates are estimates of what common quantity?
- Keep the observed percentage-point difference separate from its statistical significance and from any cost decision.
Solution
1. Let \(p_P\) and \(p_S\) be attendance proportions under personalized and standard reminders. Test \(H_0:p_P=p_S\) against \(H_a:p_P\ne p_S\).
2. Random assignment makes the treatment groups comparable, and individual attendance is assumed independent. The pooled estimate is \(\hat p_c=\frac{610+560}{2000}=0.585\). Under the null, each group expects \(585\) attendees and \(415\) nonattendees, so the large-counts condition is met. The \(10\%\) sampling rule is not needed for random assignment.
3. The observed difference is \(0.610-0.560=0.050\). The pooled standard error is \(SE=\sqrt{0.585(0.415)(\frac{1}{1000}+\frac{1}{1000})}\approx0.0220\).
4. The test statistic is \(z=\frac{0.050}{\sqrt{0.585(0.415)(\frac{1}{1000}+\frac{1}{1000})}}\approx2.2691\). The two-sided p-value is approximately \(0.0233\).
5. Since \(0.0233<0.05\), reject \(H_0\). There is evidence that reminder type affects attendance for these volunteers. The observed difference is \(5\) percentage points, but the test alone does not show whether that improvement is worth the extra cost or would carry over to other groups.
Answer
Random assignment and the stated independence assumption apply. Under \(H_0:p_P=p_S\), the pooled expected counts in each group are \(585\) attendees and \(415\) nonattendees. For \(H_a:p_P\ne p_S\), \(z\approx2.2691\) and the two-sided p-value is approximately \(0.0233\). Reject \(H_0\). Reminder type appears to affect attendance among these volunteers; whether a \(5\)-percentage-point increase is worthwhile requires more information, and the result may not generalize to everyone.